Celebrating a century of leadership
For 100 years, Haggar has been woven into the fabric of the nation, serving as the go-to menswear brand for professionals, presidents, and cultural icons alike. This year, we honor the family behind the name, the defining moments that shaped the brand, and the timeless style that has dressed men through every decade.
The history of Haggar
For over a century, the Haggar story has been closely intertwined with the American story. From supporting the military and pioneering industry innovations to dressing leaders generation after generation, Haggar has played a meaningful role in shaping the nation's style. Check back each month as we share our story—one decade at a time.
1926 – 1939
Haggar began in 1926 as a small one-room workshop with just two sewing machines and quickly expanded.
1940 – 1959
The 1940s and '50s cemented Haggar's purpose, rooted in discipline, service, craftsmanship, and a belief that integrity drives success.
The first television commercial
Haggar didn't just dress America—it shaped its culture. With the first television commercial in the 1950s, Haggar moved from closets to living rooms, worn and celebrated by presidents, athletes, and pop-culture icons who defined their era.
1960 – 1979
Between these decades Haggar rose to the top—built on strong values, powered by manufacturing innovation, and guided by a deep understanding of its customer.
A moment of national recognition
In 1962, President Johnson presented J.M. Haggar with the Public Service Award, recognizing his outstanding dedication and meaningful contributions to the community.
